We’re inviting a small group of charter design partners to help shape the future of AI-assisted B2B positioning and message testing. In exchange for structured feedback and references, you get early access, a dedicated relationship with the founding team, and locked-in charter pricing that will be better than what later customers pay.
We’ll follow up with details on the design partner program and next steps.
More products, more personas, more regions — and an always-on content machine. Yet positioning still lives in disconnected decks, wikis, and opinions. Launches become fire drills, regions improvise their own stories, and generic AI tools churn out polished but off-message copy.
Messaging scattered across docs, slides, and people’s heads.
Campaigns and content don’t share the same story.
Last-minute fights over “what we’re actually saying.”
Generic tools can’t encode your multi-layer positioning.
MessageWorks turns your narrative into a living operating system. Instead of static decks, you get Positioning Operations Platform that connects product → feature → jobs to be done → segment → persona → value prop → narrative → asset, and pushes that structure into every brief, piece of content, and test.
A governed Positioning Intelligence Hub enables tight, E2E message management.
Blog and LinkedIn posts, emails, and web copy all pull from the same canonical messaging. Content testing ensures alignment with core positioning.
AI-assisted workflows ensure your positioning is precise, persistent, and aligns products to personas.
A living, structured messaging brain that encodes your full positioning architecture — from products and JTBDs to personas, value props, pain points, and proof points — and makes it instantly reusable across every GTM workflow. Get started in 3 minutes with AI. Refine in 3 hours with an AI-assisted process discovery workflow.
Stop chasing decks. Govern your story from one source of truth.
Run real-time, low-cost “research at scale” on your messages and concepts. See how defined personas are likely to react, where they object, and which value props resonate — before you spend on distribution.
Research feedback at the speed and cost of AI.
Pre-flight real emails, pages, and blogs and LinkedIn posts against synthetic focus groups tied to your personas and value props. Get predicted resonance scores, line-level edit suggestions, and automatic alerts when drafts drift off-message.
Ship fewer guesses — and more proven narratives.
Generate blogs, emails, LinkedIn posts, and web copy directly from your Positioning Intelligence Hub. Every draft is grounded in your JTBDs, personas, value props, and proofs — so it sounds like you and stays on-strategy.
High-velocity content, anchored in your positioning.
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MessageWorks becomes your positioning system of record. Every launch, campaign, and deck pulls from the same structured messaging brain, so PMM doesn’t have to police language in every doc and review.
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Synthetic focus groups and content testing give you realistic audience reactions and clear drivers of resonance. Creative debates shift from “I prefer this” to “here’s what our buyers respond to.”
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AI-powered generation grounded in the hub scales output without sacrificing strategy. Drafts arrive on-message by design, review cycles shrink, and your team can focus on higher-order positioning and insight.
For multi-product B2B SaaS companies that need consistent messaging across products, personas, and channels — without turning every launch into a positioning fire drill.
For B2B marketing and demand gen agencies that need a repeatable, data-backed way to develop and validate messaging—turning synthetic focus groups and content testing into a client-visible differentiator.
For demand and ABM leaders targeting strategic accounts across multiple segments and buyer personas. Tailor and validate messaging by industry, account tier, and buying committee role—without losing core value pillars.
MessageWorks makes it feel like you’ve got a full marketing team, even when it’s just you—turning scattered ideas into clear, on-brand messaging so founders, owners, and lean teams can show up like pros without hiring a big team.
A simple loop that turns positioning into an operating system, not a one-off workshop.
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Import and structure JTBDs, personas, value props, and proof points into the Positioning Hub.
Create on-message briefs and content for key channels, grounded in that architecture.
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Run synthetic focus groups and content tests to predict resonance, catch drift, and refine copy.
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Feed insights back into the hub so your messaging system of record gets sharper with every asset.
Show how a governed positioning system changes launches, content, and campaigns.
MessageWorks sits alongside your CRM, marketing automation, CMS, sales enablement, and analytics tools as the system of record for positioning and messaging. It feeds consistent narratives into the tools your teams already use and brings audience-backed insight back into your positioning hub.
See how a Positioning Operations Platform can replace scattered decks, opinion wars, and off-brand AI content with a governed, audience-backed messaging system.
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