For ABM-heavy enterprise tech and services teams, MessageWorks gives marketing leaders, demand gen, product marketers, and content writers one positioning system to power highly tailored, persona-specific campaigns —without reinventing the story for every account.
Running ABM for enterprise tech or services means tailoring messaging by industry, account tier, and buying committee role — often with limited content resources. Decks, one-pagers, and sales plays multiply, and it becomes harder to know which story is current, which is working, and whether each account touch truly reflects your positioning.
Each campaign or rep tweaks language until every Tier 1 account sounds different.
CIOs, CISOs, and VPs care about different outcomes, but content doesn’t always reflect that.
Even when a play works, it’s hard to capture why and roll that insight into the next program.
MessageWorks helps ABM teams define clear value props by segment and buying role, generate tailored content from that system, and test key plays before they reach strategic accounts.
Keep a structured view of positioning by industry, account tier, and buyer role so field marketing, SDRs, and sales don’t improvise their own language.
Use the Positioning Intelligence Hub and Synthetic Audiences to craft and pressure-test campaign narratives for each segment and role — before deploying to your most important accounts.
Generate emails, web copy, blog posts, and LinkedIn content for specific industries and buying roles, all grounded in the same value pillars and proof points.
MessageWorks fits alongside your existing ABM tools, giving you the positioning, content, and testing layer that most stacks are missing.
Use Positioning Discovery to define jobs-to-be-done, alternatives, value themes, and proof for each priority industry, account tier, buying role — then store it all in the Positioning Intelligence Hub.
Inside MessageWorks, demand gen, PMMs, and writers generate web copy, marketing emails, blog posts, and LinkedIn posts tailored to specific industries and buyer roles — always pulling from the same ABM positioning system.
Run key ABM programs and narrative pivots through Synthetic Audiences and AI Content Testing to see how key stakeholders are likely to respond, understand why, and refine the play before broad rollout.
See how MessageWorks helps marketing leaders, ABM and demand gen teams, product marketers, and content writers run programs where every touch reflects the same sharp, role-specific story.
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