For B2B marketing and demand gen agencies, MessageWorks gives strategy leads, product marketers, and content teams a positioning OS they can reuse across clients and channels — so every campaign starts from a sharp, consistent story.
If you run a B2B agency, every client has its own products, personas, and “brand truths”—usually scattered across decks, docs, and email threads. New people join the account, everyone has a slightly different version of the narrative, and AI tools make it easy to generate more copy that may or may not reflect what the strategist actually intended.
Strategy decks, Miro boards, Google Docs, Notion pages — none of them truly shared or up to date.
New writers and freelancers take weeks to “get” a client’s voice and value props.
Creative looks good, but comes back with “this isn’t quite how the client talks about it.”
MessageWorks helps agencies turn one-off positioning work into a living system for each client — so strategy, product marketing, and writers can move faster without losing the plot.
Use Positioning Discovery and the Positioning Intelligence Hub to deliver a clear “Positioning System” for each client—then reuse it across campaigns, channels, and team members.
Capture segments, personas, jobs-to-be-done, value themes, and narratives in a structured hub, rather than scattered slides. Everyone on the account can see — and use — the same thinking.
Generate blogs, emails, LinkedIn posts, and web copy for each client inside MessageWorks, using their positioning and brand voice as first-class inputs — not as an afterthought.
Whether you manage a few strategic accounts or dozens of B2B clients, MessageWorks becomes the place where positioning, content generation, and message testing come together.
Use the 3-minute Quickstart to pull in the client’s current story from their site and socials, then run a 3-hour Positioning Discovery workshop with them to design the future-state positioning. Store it all in a dedicated Positioning Intelligence Hub for that client.
Strategy leads and writers generate web copy, marketing emails, blog posts, and LinkedIn posts for each client directly inside MessageWorks — always grounded in that client’s personas, pains, goals, and value props. No more reinventing the narrative in every brief.
Use Synthetic Audiences and AI Content Testing on important campaigns, narrative pivots, and hero assets. Turn the insights into a simple, client-friendly view: how their target personas are likely to respond, which drivers are strong or weak, and what you changed as a result.
Clients already expect you to write good copy. MessageWorks helps you show that your creative is deeply grounded in their positioning — and backed by audience-style feedback, not just opinions.
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Walk into pitches with a clear plan for how you’ll structure and govern the client’s messaging system, not just campaigns.
Offer Synthetic Audience and AI Content Testing reviews for key campaigns, launches, and strategic pivots.
Use patterns from tests to refine positioning over time, and show clients how their narrative is getting sharper — not just their click-through rates.
See how MessageWorks helps agency owners, strategists, product marketers, and writers deliver positioning-led campaigns that clients can see, understand, and reuse.
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