AI Content Testing uses Synthetic Audiences and content-type-specific frameworks to score your draft, highlight performance drivers, and tell you exactly what to fix — and why.
Paste a draft, pick a persona and content type, and get audience-backed guidance in minutes instead of waiting on A/B tests.
AI Content Testing is built for busy marketers. You don’t need a research team or experimentation expert to use it.
Select a target segment or persona from the Positioning Intelligence Hub.
Pick the content type - blog post, LinkedIn post, email, or web copy.
Drop in your content and hit “Run test.” MessageWorks does the rest.
Each test turns your draft into an “insights page” designed to answer a simple question:
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See an overall performance score for your chosen persona (e.g., “Strong performer”) so you know if a draft is ready or needs work.
Get a ranked list of recommendations, optional recommendations, and affirmations — each tagged to a performance driver and lever — so you can act quickly.
View scores for drivers like Relevance, Credibility, Cognitive Accessibility, Resonance, Retention, and Propagation, tailored to the content type.
When you want to go beyond “just tell me what to do,” AI Content Testing lets you drill into each driver to see which levers are working, which are weak, and how your Synthetic Audience actually answered diagnostic questions.
Expand a driver like Relevance or Resonance to see its sub-levers (for example, Topic–Intent Match or Opening Precision).
Review the score and distribution breakdown for each lever — how many audience members felt perfectly aligned, mostly aligned, or unaligned.
Read the exact questions asked of the Synthetic Audience and the model’s reasoning, so you can see the logic behind each recommendation.
Most teams don’t test most of their content — A/B tests are hard to run well, and live experiments rarely explain why one version wins. AI Content Testing gives you a fast, low-friction way to learn on every important asset before it goes live.
Get predicted performance without burning your list or waiting for enough opens and clicks.
Test results are delivered in seconds, not weeks, months, or quarters.
Understand which drivers and levers are pulling your score up or down, instead of guessing why version A beat version B.
Use AI Content Testing to pressure-test your next blog, email, post, or page with Synthetic Audiences—and get a clear plan to make it stronger before it goes live.
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