• Privacy Policy

Privacy Policy

Last updated: 1 January 2026‍
This Privacy Policy explains how MessageWorks (“MessageWorks,” “we,” “us,” or “our”) collects, uses, stores, and discloses information when you access or use our website, platform, and related services (collectively, the “Service”). It also describes your rights and choices with respect to your personal information.
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By accessing or using the Service, you acknowledge that you have read and understood this Privacy Policy.
Table of Contents
1. Interpretation and Definitions2. Collecting and Using Your Personal Data3. Children’s Privacy4. Links to Other Websites5. Changes to this Privacy Policy6. Contact Us
1.

Interpretation and Definitions

1.1

Interpretation

Words with capitalized initial letters have meanings defined under the following conditions. These definitions apply regardless of whether the terms appear in singular or plural form.
1.2

Definitions

For the purposes of this Privacy Policy:
Company (referred to as “the Company”, “We”, “Us” or “Our”) refers to MessageWorks.
Service refers to the MessageWorks website and platform.
Personal Data is any information that relates to an identified or identifiable individual.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself.
Cookies are small files placed on Your device by a website, containing details of Your browsing history.
Device means any device that can access the Service such as a computer, mobile phone, or tablet.
You means the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service.
2.

Collecting and Using Your Personal Data

2.1

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide certain personally identifiable information that can be used to contact or identify you. Personal Data may include, but is not limited to:
First name and last name
Business email address
Company name, role, and department
Contact information provided through demo requests, early access applications, or other forms
Information you voluntarily provide during onboarding, support interactions, surveys, or feedback submissions
Content, inputs, and materials you choose to upload, create, or generate within the Service, including positioning data, messaging inputs, or related content
Personal Data is collected only when you choose to provide it directly to us or when it is necessary to operate the Service.

Usage Data

Usage Data is collected automatically when you access or use the Service
Usage Data may include information such as:
Your Internet Protocol (IP) address
Browser type and version
Operating system and device type
Pages of the Service that you visit
The time and date of your visit
The time spent on specific pages or features
Interaction events, navigation paths, and diagnostic data
This information is used to understand how the Service is accessed and used, to monitor performance, and to improve reliability and usability.

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track activity on our Service and store certain information.
Cookies may be used for the following purposes:
To enable essential functionality of the Service
To maintain user sessions and preferences
To understand usage patterns and improve the Service
To support security and fraud prevention
Cookies can be “persistent” or “session” Cookies. You can instruct your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if you do not accept Cookies, some portions of the Service may not function properly.

Content and Workspace Data

When you use MessageWorks, we may process data related to your workspace and usage of the platform, including:
Positioning structures, schemas, and related metadata
Personas, segments, JTBDs, value themes, and messaging inputs
Draft content generated or tested within the Service
Feedback, scores, distributions, and analytical outputs produced by the Service
This data is processed to provide the core functionality of MessageWorks and is associated with your account or organization.

Third-Party Data

We may receive limited information about you from third-party services that support our operations, such as infrastructure providers, analytics services, or communication tools.
Such data is used only to support the operation, security, and improvement of the Service and is subject to appropriate contractual and security safeguards.

Aggregated and Anonymized Data

We may create aggregated or anonymized data sets derived from Personal Data and Usage Data. This information does not identify you personally and may be used for internal analysis, product improvement, and business insights.
2.2

Use of Your Personal Data

The Company may use Personal Data for the following purposes:
To provide and maintain the Service

Including enabling access to the platform, operating core functionality, monitoring usage, and ensuring the Service performs as expected.
To manage your account and relationship with us

Including responding to demo requests, early access applications, onboarding activities, customer support inquiries, and other communications related to your use of the Service.
To fulfill contractual and business obligations

Including providing features, services, and support requested by you or your organization, and administering agreements between you and MessageWorks.
To communicate with you

Including sending administrative information such as service updates, changes to our policies, security notifications, and other information necessary to operate the Service. We may also contact you in response to inquiries or requests you initiate.
To improve and develop the Service

Including analyzing usage patterns, evaluating feature adoption, diagnosing technical issues, and improving product performance, usability, and reliability.
To support research, analytics, and internal insights

Including aggregated or anonymized analysis of how the Service is used to inform product strategy, development priorities, and operational decisions.
To maintain security and prevent misuse

Including detecting, preventing, and responding to fraud, abuse, unauthorized access, or other activities that could compromise the integrity of the Service.
To comply with legal and regulatory requirements

Including responding to lawful requests from authorities, meeting compliance obligations, enforcing our terms, and protecting the rights, property, or safety of MessageWorks, our users, or others.
For business operations and internal administration

Including recordkeeping, audits, reporting, and corporate governance activities consistent with this Privacy Policy.
The Company does not sell Personal Data and does not use Personal Data for advertising purposes unrelated to the operation or improvement of the Service.
2.3

Legal Basis for Processing

Where required under applicable data protection laws, MessageWorks processes Personal Data based on one or more of the following legal bases:
Performance of a contract
Legitimate business interests
Compliance with legal obligations
User consent, where applicable
2.4

Retention of Your Personal Data

We retain Personal Data only for as long as necessary to fulfill the purposes described in this Privacy Policy, including to comply with legal, accounting, or reporting requirements.

Usage Data may be retained for a shorter period unless required for security or compliance purposes.
2.5

Transfer of Your Personal Data

Your information, including Personal Data, is processed at the Company's operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.
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Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.
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The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.
2.6

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.
Our Service may give You the ability to delete certain information about You from within the Service.
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You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us.
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Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.
2.7

Your Rights and Choices

Depending on your location, you may have the right to:
Access the Personal Data we hold about you
Request correction or deletion of your Personal Data
Object to or restrict certain processing activities
Withdraw consent where processing is based on consent
Requests may be submitted by contacting us using the information provided below.
2.8

Disclosure of Your Personal Data

Business Transactions

If MessageWorks is involved in, or is considering, a merger, acquisition, reorganization, financing, dissolution, or sale or transfer of all or a portion of its assets, Personal Data may be transferred or disclosed as part of that transaction.
In such circumstances, Personal Data may be shared with prospective or actual buyers, investors, lenders, or their advisors for the purpose of evaluating or completing the transaction. Any such disclosure will be subject to reasonable confidentiality obligations and appropriate safeguards designed to protect the Personal Data in accordance with this Privacy Policy.
If ownership or control of MessageWorks changes, we will take reasonable steps to notify users before Personal Data becomes subject to a different privacy policy.

Law Enforcement

Under certain circumstances, MessageWorks may be required to disclose Personal Data if such disclosure is required by law, regulation, court order, or other valid legal process.
We may also disclose Personal Data when we believe in good faith that such disclosure is necessary to comply with a legal obligation, respond to lawful requests by public authorities, protect the rights, property, or safety of MessageWorks, our users, or others, or to investigate and prevent suspected fraud, security issues, or violations of our terms.
Where permitted by law, we will make reasonable efforts to notify affected users of such disclosures.

Other Legal Requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:
Comply with a legal obligation
Protect and defend the rights or property of the Company
Prevent or investigate possible wrongdoing
Protect the personal safety of users or the public
2.9

Security of Your Personal Data

The security of your Personal Data is important to MessageWorks. We implement reasonable administrative, technical, and organizational measures designed to protect Personal Data against unauthorized access, disclosure, alteration, or destruction.
These measures may include access controls, encryption where appropriate, monitoring and logging, and other industry-standard security practices intended to safeguard information processed through the Service. Access to Personal Data is limited to authorized personnel and service providers who require such access to perform their responsibilities and who are subject to confidentiality obligations.
Despite these efforts, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to use commercially acceptable means to protect Personal Data, we cannot guarantee its absolute security. You acknowledge and accept that any transmission of Personal Data is done at your own risk.
In the event of a data security incident that affects Personal Data, MessageWorks will take reasonable steps to investigate, mitigate, and remediate the incident in accordance with applicable laws and regulations. Where required by law, we will notify affected individuals and relevant authorities of such incidents.
3.

Children’s Privacy

The Service is intended for business use and is not directed to individuals under the age of 16. MessageWorks does not knowingly collect or solicit Personal Data from children.
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If we become aware that Personal Data has been collected from a child without verified parental consent, we will take reasonable steps to delete such information promptly. If you believe that a child has provided us with Personal Data, please contact us using the details provided in the Contact Us section so we can investigate and take appropriate action.
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We encourage parents and legal guardians to monitor their children’s online activities and to help enforce this Privacy Policy by instructing children never to provide Personal Data through the Service.
5.

Changes to this Privacy Policy

MessageWorks may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations.
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When we make changes, we will revise the “Last updated” date at the top of this Privacy Policy. In certain cases, where required by applicable law, we may also provide additional notice of material changes through the Service or by other reasonable means.
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Your continued access to or use of the Service after any updates become effective constitutes your acknowledgment of the updated Privacy Policy. If you do not agree with the revised policy, you should discontinue use of the Service.
6.

Contact Us

If you have any questions about this Privacy Policy, or wish to exercise your data protection rights, you may contact us at:

Email: privacy@messageworks.com