AI Content Generation turns your positioning system into a writing partner, so every blog, email, LinkedIn post, and page speaks to the right personas with the right value props — no matter who clicks “generate.”
Most AI writers start from prompts.
MessageWorks starts from your positioning.
Prompt-based AI writers can produce volume, but they can’t reliably protect your positioning. With MessageWorks, positioning is the starting point—not a PDF you hope the model remembers.
Drafts are assembled from your structured personas, pains, goals, and value props — not from ad-hoc prompts.
Anyone on your team can generate content and still stay aligned to the same core story.
The same positioning that powers generation also powers Synthetic Audiences and Content Testing, so you can generate, test, and refine within one loop.
Unlike other AI-writing tools that don’t know which pains and goals belong to which audience, every piece of content is tailored to your target persona.
You don’t have to think in prompts. You think in audiences and goals; MessageWorks handles the rest.
Select a target segment or persona from the Positioning Intelligence Hub.
Pick the content type - blog post, LinkedIn post, email, or web copy.
Add your goal, call to action, and notes. Click “Write with MessageWorks.”
MessageWorks flips the model. Instead of asking you to re-explain your positioning in every prompt, AI Content Generation pulls directly from the Positioning Intelligence Hub and your brand voice guide. Persona pains, segment goals, and value props are treated as first-class inputs on every single generation.
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Persona pains, segment goals, value props, language preferences, and narratives all come from the Positioning Intelligence Hub.
The generator knows which messages belong to which audience — and assembles them appropriately for each draft.
Whether you’re writing web copy today or a campaign email three months from now, drafts pull from the same positioning, so your story doesn’t drift.
Behind the scenes, the generator uses content-type-specific playbooks and your brand voice guide to shape the draft. It knows what makes a strong LinkedIn post vs. a blog vs. an email - and optimizes for that without you having to spell it out.
For each channel, MessageWorks uses dedicated guidance on context, audience state, goals, performance drivers, and levers.
Our AI-agents auto-discover your brand voice from existing content and save this to the hub. This ensures tone, structure, and formatting remain consistent across assets.
Short, clear, expert content by default—no fluff, no AI-generic phrasing.
If you want to get more specific, advanced options let you shape style and risk — without ever fighting the model or rewriting giant prompts.
Set tone and length targets that stay aligned with your brand voice and communication standards.
Define required phrases, restricted topics, and competitors that should never appear in generated content.
Set tone and length targets that stay aligned with your brand voice and communication standards.
Control how provocative or conservative framing can be while staying within approved positioning boundaries.
See how AI Content Generation uses your positioning system to keep every draft —across channels, teams, and time — speaking the right value props to the right personas.
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