Positioning Discovery combines fast AI onboarding with a guided 7-step workflow so you can define, refine, or reinvent your positioning - and feed it straight into the Positioning Intelligence Hub.
From current reality to future narrative, without a three-month workshop.
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MessageWorks can stand up a first version of your positioning in under three minutes. Our AI Narrative Scouts quickly scan your website, socials, and other authoritative sources, then organize what you already say into organization, segment, and persona-level positioning.
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Narrative Scouts assemble a structured view of your current story for each segment and core buyer.
When you’re rebranding, repositioning, or launching something new, the Positioning Discovery workflow helps you design the future story you actually want.
Once you’re happy, your new positioning flows straight into the Positioning Intelligence Hub and can overwrite the quickstart version.
Positioning Discovery turns what used to be a long series of workshops, decks, and debates into a focused 2–3 hour workflow. At each step, you share quick, stream-of-consciousness input—and Narrative Scouts turn it into structured, strategic drafts for you to review.
– Who is this for?
– What jobs are they hiring you to do?
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– What would they do if you didn’t exist?
– What do you offer that others can’t?
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– What outcomes do your capabilities create?
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What bucket makes your value obvious?
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By the end of Positioning Discovery, you have a complete, production-ready positioning system—not just a brainstorm document.
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Clear, concise articulation of who you serve and the core story that ties products together.
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Defined jobs-to-be-done, alternatives, value themes, and narratives for each key audience.
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A sharp explanation of the category you’re in and why your way is different.
All of it flows into the Positioning Intelligence Hub, ready to power content generation and testing.
Traditional positioning work can drag on for weeks or months of workshops, surveys, and slide revisions. Positioning Discovery compresses that into a focused 2–3 hour working session, without sacrificing depth.
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AI agents turn the knowledge in your head into polished positioning.
Each step asks targeted questions, keeping you moving instead of staring at a blank page.
If leadership feedback changes direction, update relevant steps and regenerate the synthesis—instead of rebuilding a deck.
Use Positioning Discovery to move from scattered ideas and opinions to a structured positioning system that your teams - and MessageWorks - can actually use.
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