The Positioning Intelligence Hub is a structured “messaging brain” that encodes your full positioning architecture - from products and JTBDs to personas, value props, and narratives - and powers every GTM workflow.
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Today, positioning lives in scattered decks, docs, and people’s heads. Each team rewrites its own version, launches turn into last-minute messaging debates, and nobody knows which story is the “real” one. The Positioning Intelligence Hub replaces that chaos with a governed, searchable system of record for your narrative.
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Move beyond one-off PDFs and hidden wiki pages.
Eliminate improvised messaging in marketing and sales content.
Keep your story consistent as you add products, regions, and partners.
The hub turns your positioning into structured, reusable building blocks that every GTM team and workflow can plug into with clarity and consistency across channels.
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Capture products, JTBDs, segments, personas, value props, pain points, goals, and narratives in a flexible schema.
Feed the same canonical messaging into every generated asset and content test - no more reinterpreting slides.
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Map features to benefits, value props, and use cases so downstream content reflects what you actually build and why it matters.
Get started in less than 3 minutes, with AI-assisted onboarding. Refine later—in hours, not weeks—with a powerful positioning discovery workflow.
MessageWorks is built for busy marketers. You don’t need a research team or experimentation expert to use it.
Structure your messaging by product, segment, and persona so there’s one canonical source of truth.
Use the hub as the starting point for briefs, content generation, and campaign concepts—no more guessing the value props.
As synthetic audiences and content tests surface what resonates, refine value props and proofs directly in the hub.
The hub turns your positioning into structured, reusable building blocks that every GTM team and workflow can plug into with confidence, without reinterpreting or reinventing the story each time.
Every product, region, and agency works from the same structured positioning, so messaging stays consistent without PMM chasing every asset.
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Features, JTBDs, and value props are explicitly linked, helping product, PMM, and demand gen align on what they’re saying for each persona.
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As you generate and test content, insights roll back into the hub-turning your narrative into a continuously improving operating system.
Turn scattered messaging assets into a governed Positioning Intelligence Hub that powers every AI workflow and GTM touchpoint.
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