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How to Use AI Content Generation in MessageWorks

A practical guide to using AI Content Generation in MessageWorks to create on-brand blogs, emails, web copy, and LinkedIn posts—powered by your Positioning Hub.
Learn how AI Content Generation in MessageWorks helps B2B teams create consistent blogs, emails, LinkedIn posts, and web copy using your Positioning Hub.

1) Direct Answer

AI Content Generation in MessageWorks creates on-brand blogs, LinkedIn posts, web copy, and emails grounded in your Positioning Hub.

You:

  • Choose a target audience and goal

  • Optionally add instructions and select from advanced options

  • Get a structured draft you can edit, regenerate, and version

It’s designed for B2B SaaS and services GTM teams across all hub segments (product marketing, ABM, agencies, founder-led teams).

Outcome: faster, more consistent content that follows one coherent narrative—without starting from a blank page.

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2) What This Feature Does

Where it lives

  • Left navigation: Content → Lab

Supported content types

  • Blog post

  • LinkedIn post

  • Web copy

  • Email

Required inputs (all content types)

  • Target audience (dropdown)

    • Entire hub

    • Full segment

    • Single persona

  • Goal (choose one)

    • Educate audience

    • Generate leads

    • Drive conversions

    • Build awareness

    • Nurture relationships

    • Increase engagement

    • Thought leadership

    • Product education

    • Event promotion

Optional (recommended)

  • Instructions for AI (free text): subject + directions

  • Canned Styles: structure, focus, or angle selector

Advanced options (optional)

  • Tone preference

  • Length target

  • Creativity range

  • Diversity range

  • Mandatory to include list

  • Avoid mentioning list

  • Risk tolerance

  • Competitors to avoid mentioning

  • Brand voice override

Content-type specific required inputs

  • Web copy: Page type

    • Landing page

    • Home page

    • Audience page

    • Solution page

    • Other

  • Email: Buyer stage
    • Cold outreach

    • Awareness

    • Lead

    • Opportunity

    • Customer

How the AI uses your hub

Every generation automatically uses the full Positioning Hub context, including:

  • Company, product, segment, and persona narratives

  • Jobs-to-be-done

  • Value pillars and proof points

  • Pain points and buyer KPIs

  • Emotional and social drivers

Output structure by type

  • Blog: Title → intro → body → conclusion

  • LinkedIn: Post body

  • Web copy:

    • Multiple sections with H1/H2

    • Body text or bullets

    • CTA

    • Image concept per section

  • Email: Subject line + body

Deliver phase behaviors

  • Validation & parsing before display

  • Instant display in organized, editable sections

  • Accept as-is or edit inline

  • Regenerate or Tweak and Regenerate (never overwrites originals)

  • Version control (switch between drafts)

  • Content Library (searchable, full history)

  • Optional testing with Synthetic Audiences

3) When to Use It

Multi-product B2B SaaS GTM teams

  • Generate consistent launch and campaign content across products and regions

  • Keep demand gen, content, and sales aligned to PMM positioning

ABM-heavy enterprise tech & services teams

  • Produce role- and industry-aware ABM assets

  • Tailor content for defined buying roles and personas

B2B agencies

  • Generate on-brief drafts from each client’s positioning hub

  • Reduce writer onboarding and review cycles

Founder-led startups & small teams

  • Turn the founder’s story into credible web, email, and LinkedIn content

  • Maintain consistency across site, deck, and sales conversations

High-volume or high-stakes content

  • Launches, campaigns, announcements, narrative shifts

4) Prerequisites

  • Completed Positioning Hub (required)
    • Created via:

      • 3-minute QuickStart (automated) + manual review, or

      • Guided Positioning Discovery workflow

  • Segments and personas defined in the hub

  • Access to Content → Lab

  • Per-asset required fields
    • Always: Target audience + Goal

    • Web copy: Page type

    • Email: Buyer stage

  • Optional: Access to content testing (Synthetic Audiences)

5) Step-by-Step Workflow

  1. Go to Content → Lab

  2. Choose content type (Blog, LinkedIn, Web copy, Email)

  3. Select target audience (one per run)

  4. Choose a goal

  5. Add guidance (recommended):

    • Instructions for AI

    • Optional: Canned Style + Advanced Options

    • Web copy: Page type

    • Email: Buyer stage

  6. Start generation (UI label: Unknown)

  7. Review validated draft in Deliver

  8. Edit inline or regenerate

  9. Compare versions via Version Control

  10. Reuse later from the Content Library

  11. Optional: Test with Synthetic Audiences

6) Example Walkthrough

Scenario: Director of ABM & Demand Gen needs a role-specific email.

  1. Go to Content → Lab

  2. Choose Email

  3. Target audience: Persona or segment

  4. Goal: Generate leads

  5. Buyer stage: Cold outreach

  6. Instructions for AI:

    E.g.: “Write a concise cold outreach email that speaks to this persona’s priorities, highlights our core value proposition and proof points, and ends with a clear ask for a short meeting.”

  7. Optional: Select Canned Style, adjust tone/length, add competitors to avoid

  8. Start generation

  9. Review subject + body in Deliver

  10. Edit inline or regenerate for alternate hooks

  11. Compare versions and save the best one

  12. Optional: Test with Synthetic Audiences

7) Troubleshooting

Can’t find AI Content Generation

  • Cause: Content → Lab not visible

  • Fix: Confirm workspace access; contact admin

Generate action disabled

  • Cause: Missing required fields

  • Fix: Select target audience, goal, and type-specific fields

Output feels generic

  • Cause: Hub incomplete or wrong audience

  • Fix: Update hub; regenerate; provide more precise instructions

Tone or length off

  • Cause: Vague instructions or unset Advanced Options

  • Fix: Adjust options and regenerate

Missing key details

  • Cause: Not in hub or instructions

  • Fix: Add to hub or Instructions for AI

Can’t find older versions

  • Cause: Viewing latest only

  • Fix: Click “Versions” to pull up a list of prior versions of a piece of content

Can’t find Content Testing option once content is generated

  • Cause: Permissions not granted to user

  • Fix: Ensure read and write access to this feature; check with your admin

9) FAQ

Where is AI Content Generation?
Content → Lab

Supported content types?
Blog, LinkedIn post, web copy, email

Required inputs?

  • Always: Target audience + Goal

  • Web copy: Page type

  • Email: Buyer stage

Can you generate content for multiple personas at once?
One audience & one output per run. That audience can be one persona, all the personas within a segment, or your full hub.

What goes in Instructions for AI?
Topic + direction (angle, constraints, must-include points).

What happens after generation?
You can edit, regenerate, and manage versions. Optionally, you can test with synthetic audiences.

How are drafts saved?
Automatically via Version Control and the Content Library.

Can I test content?
Yes, using Synthetic Audiences. Click “Test” button to import content, audience, and other details directly into the Content Testing tool.

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