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Direct Answer
AI Content Testing in MessageWorks is accessed through Content Testing in the left navigation, where you create a Content Test for a specific piece of content.
You:
- Pick a target audience (from your Positioning Intelligence Hub or a custom audience)
- Choose a content type (blog post, LinkedIn post, web copy, or email)
- Paste in your draft
- Click Run Test
MessageWorks then uses synthetic focus-group-style reactions and your positioning data to surface:
- An overall score
- Key insights
- Performance drivers and levers
- Detailed response distributions
All results appear in a user-friendly Insights Studio, giving you an evidence-led view of:
- What to fix
- What to keep
- How well your content aligns with strategy
— before you put it in front of real buyers.
1. What This Feature Does
Creates a Content Test
- Start from Content Testing → User Inputs
- Create a new Content Test
- Each test evaluates one draft asset
Accepts Structured Content Inputs
- Select a content type:
- Blog post
- LinkedIn post
- Web copy
- Email
- Blog post
- Email subtypes (by buyer stage)
- Cold outreach
- Awareness
- Lead
- Opportunity
- Customer
- Cold outreach
- Web copy subtypes (by page type):
- Home page
- Landing page
- Audience page
- Solution page
- Other
- Home page
- Paste the content text you want to test
Targets a Specific Audience
On the Content Inputs page, choose an audience type:
- Single Persona
- Select a segment
- Select exactly one persona
- Select a segment
- Full Segment
- Pick one defined segment
- Pick one defined segment
- Entire Hub
- Use all personas and segments
- Use all personas and segments
- Custom Audience
- Define a custom segment or persona
- Fill in requested details
- Define a custom segment or persona
Uses Your Positioning Intelligence Hub
- Requires a completely filled-out Positioning Intelligence Hub
- Hub can be populated via:
- 3-minute QuickStart
- Positioning Discovery workflow
- 3-minute QuickStart
- Hub should be reviewed and refined by your team
Returns Structured Results
Key Insights
- Prioritized feedback tailored to content type
- Categories:
- Recommendations
- Optional recommendations
- Affirmations
- Assessments
- Recommendations
Performance Drivers & Levers
- 5–6 drivers per content type (e.g., credibility)
- Multiple levers per driver (e.g., evidence framing, intertextual anchoring)
- Each lever includes:
- Scores
- Response distributions:
- Very favorable
- Favorable
- Neutral
- Negative
- Very favorable
- Scores
Content Tested Panel
- Tested content preview
- Aggregate single score
- Links to view full content
Supports Manual Iteration
- You apply recommendations manually
- You can run a new Content Test on the revised version
2. When to Use It
- Before launching major campaign assets
- Email sequences
- Launch announcements
- Hero landing pages
- Email sequences
- Aligning complex or multi-product narratives
- ABM and strategic account content
- CIO / CISO / LoB-focused messaging
- CIO / CISO / LoB-focused messaging
- Agency creative validation
- De-risk big ideas before client review
- De-risk big ideas before client review
- Founder-led storytelling
- Homepage rewrites
- Pitch emails
- LinkedIn posts
- Homepage rewrites
3. Prerequisites
Access & Permissions
- Admin must grant access to Content Testing
- Admin controls:
- Who can run tests
- Who can see results
- Who can run tests
Positioning Intelligence Hub Readiness
- Hub must be fully populated
- Populate via:
- 3-minute QuickStart
- Positioning Discovery workflow
- 3-minute QuickStart
- Review and finalize before testing
Defined Audiences
- Required for:
- Single Persona
- Full Segment
- Entire Hub
- Custom Audience requires manual details
Supported Content Formats
- Text-only (paste content)
- Supported types:
- Blog post
- LinkedIn post
- Web copy
- Email
- Blog post
4. Step-by-Step Workflow
1. Confirm Hub Readiness
Result:
Company, segments, personas, jobs-to-be-done, value pillars, and proof points are captured.
Note:
If not ready, run QuickStart and/or Positioning Discovery first.
2. Open Content Testing
- Left navigation → Content Testing
- Go to User Inputs
Result:
You’re on the Content Inputs page.
3. Choose Audience Type
Options:
- Single Persona
- Full Segment
- Entire Hub
- Custom Audience
Notes:
- Single Persona → segment + exactly one persona
- Full Segment → one segment
- Entire Hub → no extra selection
- Custom Audience → define details
4. Select Content Type & Subtype
- Content types:
- Blog post
- LinkedIn post
- Web copy
- Email
- Blog post
- Email → buyer stage
- Web copy → page type
Result:
Correct evaluation framework is applied.
5. Paste Content
- Paste full text into input area
Note:
Text only — no file uploads.
6. Run the Test
- Review inputs
- Click Run Test
Result:
Synthetic audience reactions + positioning evaluation are generated.
7. Review Key Insights
Look at:
- Recommendations
- Optional recommendations
- Affirmations
- Assessments
Result:
Clear prioritization of what to fix and what’s working.
8. Explore Performance Drivers & Levers
- Review driver scores
- Click into levers to see:
- Questions asked
- Response distributions
- Questions asked
Result:
Understand why the content performs as it does.
9. Review Content Tested Panel
- Content preview
- Aggregate score
- Links to full content
10. Revise and Re-Test
- Apply insights in your editor
- Run a new Content Test
Result:
Stronger alignment and resonance over iterations.
5. Example Walkthrough
Scenario:
VP of Product Marketing tests a launch email for opportunity-stage prospects.
- Confirms hub is populated for:
- Segment: Multi-Product B2B SaaS GTM Teams
- Persona: VP Product Marketing
- Segment: Multi-Product B2B SaaS GTM Teams
- Opens Content Testing → User Inputs
- Chooses Single Persona
- Selects:
- Content type: Email
- Buyer stage: Opportunity
- Content type: Email
- Pastes launch email
- Runs test
- Reviews insights:
- Recommendation: unclear business outcomes
- Optional: reduce jargon
- Affirmations: strong subject line
- Recommendation: unclear business outcomes
- Notices low credibility score
- Revises email with proof points
- Re-tests and sees improved results
6. Limits, Edge Cases, and Safety Checks
- One variant per test
- Manual application of feedback
- Hub completeness matters
- Text-only input
- Limited to supported content types
- Synthetic (not human) audiences
- Visibility depends on admin defaults
7. Troubleshooting
Issue: Content Testing not visible
Cause: No access
Fix: Ask admin for access
Issue: Options unavailable
Cause: Hub incomplete
Fix: Complete QuickStart / Discovery
Issue: Generic insights
Cause: Weak hub data
Fix: Update personas and segments
Issue: Can’t select persona
Cause: Persona missing or wrong audience type
Fix: Check hub and audience selection
Issue: Low driver score confusion
Cause: Levers not explored
Fix: Drill into drivers and distributions
Issue: Unexpected visibility
Cause: Admin sharing defaults
Fix: Confirm visibility settings
8. FAQ
What is a Content Test?
A structured evaluation of a single draft asset using synthetic audience reactions
How do I choose an audience?
Select Single Persona, Full Segment, Entire Hub, or Custom Audience on the Content Inputs page.
What content types are supported?
Blog posts, LinkedIn posts, web copy, and emails (with subtypes).
Can I A/B test?
You can easily test two versions of a piece of content by running two separate tests and comparing results.
Is the hub required?
Yes — a completed Positioning Intelligence Hub is required.
Does it rewrite content?
No — feedback is manual. We will be releasing a “Rewrite with AI” feature later in 2026.
Who can see results?
Controlled by admin sharing defaults.
Can I upload files?
No — paste text only.
How deep can results go?
Down to driver-level questions and response distributions.
Does this replace real user testing?
Not always — it’s a fast, pre-launch diagnostic.
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